How did you attract/address your audience?
We tried to make the film appeal to our audience in a number of ways. For starters we made sure that even our main characters costume would feature things that we believed our audience would be able to identify with. For example here is a sketch of our protagonist, Jacks, outfit.
Jack's clothing is very casual, immediately making him a normal, approachable person, and features a number of brands such as 'Nike' and 'Adidas' that our audience would recognise making the character more believable and realistic.
Similar to his clothing Jack speaks casually using slang and abbreviations common in youth culture in London. Jack is an 'antihero' and more appealing for it. It is proven that our audience, more often than not, are more likely to admire characters such as Jack; with fatal flaws or dark backstories. Considering the theory of uses and gratifications we decided to focus on the idea of adrenaline and fears. e.g. Fear of gangs, abduction, police etc.
Jack is of a similar social background to our audience, the difference being, he is considered a loner and neglected. Despite this throughout the film we see him change and become more heroic and confident allowing the audience to aspire to be like him. The fast paced chase scene within the opening sequence is intended to thrill the audience and 'gratify their needs'.
We wanted the realism of our film to aid the audience in the 'suspension of their disbelief' and help them enter the world of our film. We went about this by setting the film primarily in an urban environment within London, despite the opening sequence location being within the suburbs.
The Witness Audience Feedback Questionnaire:
After seeing our audience feedback it was reassuring to see that our film had successfully appealed to young men between the ages of 14-18 this was a fraction lower then the age we had originally intended to market the film towards, however, it is still above the age limit to what we had based the film, 15. Along with this we also noticed that some females had also enjoyed the film rating it with an average of 7/10 where as the males within the audience averaged it out at at 8.5/10.
Similar to his clothing Jack speaks casually using slang and abbreviations common in youth culture in London. Jack is an 'antihero' and more appealing for it. It is proven that our audience, more often than not, are more likely to admire characters such as Jack; with fatal flaws or dark backstories. Considering the theory of uses and gratifications we decided to focus on the idea of adrenaline and fears. e.g. Fear of gangs, abduction, police etc.
Jack is of a similar social background to our audience, the difference being, he is considered a loner and neglected. Despite this throughout the film we see him change and become more heroic and confident allowing the audience to aspire to be like him. The fast paced chase scene within the opening sequence is intended to thrill the audience and 'gratify their needs'.
We wanted the realism of our film to aid the audience in the 'suspension of their disbelief' and help them enter the world of our film. We went about this by setting the film primarily in an urban environment within London, despite the opening sequence location being within the suburbs.
The Witness Audience Feedback Questionnaire:
After seeing our audience feedback it was reassuring to see that our film had successfully appealed to young men between the ages of 14-18 this was a fraction lower then the age we had originally intended to market the film towards, however, it is still above the age limit to what we had based the film, 15. Along with this we also noticed that some females had also enjoyed the film rating it with an average of 7/10 where as the males within the audience averaged it out at at 8.5/10.
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