Question 3

3. What kind of media institution might distribute your media product and why?

Our film company, Bite the Bullet, focuses primarily on the production of British themed films with emphasis on youth and gang culture. Our films are most likely to be of the action/thriller genre as the name suggests.

I think our film would be marketed through various media platforms such as the internet and our advertisement for it would probably be featured on websites such as iTunes as our target audience are more likely to see the advertisement online than anywhere else.
A possible distributor, on which our group agreed, was Revolver Entertainment. This was chosen as the company has both a UK and a USA base for which to distribute and market our film from giving us a international reach, however we are unsure of the reception our film may get in the US for the reasons that we believe the theme and story may not be believable, applicable or realistic over there.

They are also a leading, high-tech distribution company that utilise multi-media technology in terms of distribution and marketing, this is great for our audience who are youthful and tech-savvy.