Our pitch was originally aimed at young men between 16-25 who are fans of action/thriller genres. This is because the film features violence and drug use and would probably be certificated as a 15.
I would expect our film to have a national appeal and a minor international appeal this is because our target audience is somewhat niche, to the extent that the film is intended for a British audience, and the genre is fairly open to everyone. We expect our audience to be similar to that of the main character, young, thrill seekers who can relate to our protagonist.
Example Audience Profile:
This is Mark, He is a 19 year old student who lives in London. He goes to Kings College London and enjoys going out to clubs and bars etc.
He utilizes a range of different media platforms and owns an iPhone. He regularly uses the internet and his most visited sites are FaceBook and YouTube.
We chose this audience within production as we thought it would be an exciting audience to create a film for, despite being very conventional.
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